Go Beyond Video
We work with clients to “go beyond video” by creating integrated digital engagement that connects all facets of their marketing program.
Our strategies effectively “reduce the distance” between viewership, engagement and transaction.
At Catch Star Studios, the approach to client service is simple. Our goal is to become holistic partners with our clients as they strive to reach higher levels of engagement through digital media. We focus on end-to-end solutions that start with content that is owned, created or contributed. We then look at how we can interactively engage people with that content to drive a transaction, whether social or economic.
With offices in New York and Toronto and our current expansion into Asia, Catch Star Studios draws on 25+ years of providing practical digital marketing solutions that enhance our client’s methods of distributing content that can influence consumer behavior. We’d like to take a few minutes to provide you with a quick overview of our services.
BROADCAST & DIGITAL PRODUCTION
LIVE EVENT & PACKAGED PROGRAMMING
- INTERACTIVE MEDIA
- TOUCH POINT DRIVEN, INSTANTLY TRANSACTIONAL VIDEO
- CLICKABLE VIDEO MAPPING
- INSTANT CLOSED CAPTIONING
GLOBAL CONTENT DISTRIBUTION, MARKETING & FULFILLMENT SOLUTIONS
- GEO-TAGGING APPLIED FOR LOCALIZED INSTANT COUPONS AND SPECIAL OFFERS
Our team has a 25-year+ track record of producing great content with award winning talent. We can create original content series, or work with existing/contributed content to create opportunities for engagement and transactions.
Catch Star’s original programming – Stars & PinStripes, airs on the YES Network and digitally across the YES digital media platform. The show’s first episode featuring Garth Brooks was nominated for a New York EMMY Award in 2017. Here’s a sample:
Simply put, Clix.VideoTM takes any video content and makes it interactive. Clix.VideoTM allows the viewer to be part of the engagement as they “click” on various “follow me” tagged items in the video.
This sounds simple, but think about how you watch online or TV video. You “watch” and then potentially interact. Not with the video while you are watching it, but through your browser or other method. There is a “disconnect” between the time you are engaged and the self-directed engagement that you have to follow up with.
Clix.VideoTM changes all of that. You can now engage directly as you watch the video. No more delay, other devices, browsers, etc. While you are watching, touch-points alert you to messages, social engagement, buying opportunities, etc. and you’re now part of the video, not just and observer!
These touch-points can be links to social pages, more details about the product, service, event, team, player or artist. They can be designed for instant e-commerce: downloads, ticket purchases, and landing pages to other components of the offering.
Give it a try
At Catch Star, we look at Commerce in 2 ways:
• Economic Transactions
• Social Transactions
With Economic Transactions, our client’s goals are to create increased sales and service engagement.
Social Transactions are usually reserved for messaging, promotion and other activities that create engagement and communication with the brand, its influencers and constituents.
Whether the goal is to affect a sale or increase social activities, all of our client strategies and program execution are designed to “reduce the distance” between the client and its users. whether the goal is to affect a sale or increase social activities.